We use Google Analytics and Google Analytics Advertising to help analyze how users navigate the site. The tools use “cookies,” which are text files placed on your computer, to collect standard Internet log information and visitor behavior information in an anonymous form (including IP address), which is transmitted to Google. WordPress Comments and Rafflecopter (only when entering a giveaway) also, by nature, collect anonymous data. This information is used only to evaluate visitors’ usage of the site and to compile statistical reports on website activity, nothing more. You can choose to opt out of Google Analytics as a whole here.
We will never (and will not allow any third party to) use the statistical analytics tool to track or to collect any Personally Identifiable Information (PII) of visitors to our site. Google will not associate your IP address with any other data, and neither we nor Google will link, or seek to link, an IP address with the identity of a computer user.
In layman’s terms, any and all information we personally collect will be used for analytical purposes only, or for contacting giveaway winners.